Have you ever wondered why most companies have websites and e-mail addresses that are personalised with their own unique domain names? Well, the first reason is that the domain name belongs to you and only you. Your domain name is more than the words you type into the browser, it’s associated with your online identity and can make or break the future of your brand.

A custom domain name is important for any business, at any stage of development. It will entice consumers with a unique brand identity and also promote a sense of professionalism whilst separating your business from other competitors in the industry, all while creating a sense of individualism and company pride.

Advantages of a Custom Domain Name

Improved Search Engine Rankings: Potential customers will come across your site earlier in the search process, making them more likely to engage with you which will ultimately improve your SEO.

Establishes your business as tech-savvy and forward-thinking: This will amplify your companies’ image and reputation as most clients are drawn to companies who take advantage of new-age technology and who are constantly evolving and improving their online identity.

Credibility: Prospective customers will more readily transact with businesses with a professional, established online presence – made possible with a custom domain.

Is unique to your brand: Branding is crucial for any business, your own unique domain name sets you apart from similar organisations which makes you more sought-after in the long run.

Locality: Google searches can be heavily influenced by a user’s geographical location, so if you appeal to regional customers, you should take advantage of certain gTLDs specific to your location, such as .africa, .joburg, .capetown or .durban. 

Simplifies Correspondence: After acquiring custom domain name, this domain can be associated with multiple email addresses, simplifying customer service and client correspondence.

Custom website and e-mail addresses

Overall, a custom domain name gives your brand an edge in the fast-paced and ever-changing technological landscape. Securing your brands’ custom domain name now also prevents anyone else from securing it before you have the chance to.

Sign-up to our Gateway Portal now to freely browse domain names and secure your own today!

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